Episode 92: Why I Didn’t Niche Down In My Fitness Business
This week we have a short solo episode! I’m sharing a story of something that happened years ago yet still sticks with me today.
I was teaching Pilates classes at a large gym. It was a lot of fun, but there was a problem. I had trouble getting men to sign up for my classes.
I tried to talk to men and inform them about the history and benefits of Pilates, but it didn’t work. Since they only saw women doing it, it seemed like a female thing – and they weren’t interested.
Many entrepreneurs would have said, “Okay, I’ll niche down to only serving women.” But that didn’t feel right to me. I wanted to help a variety of people reach their fitness goals. So instead of niching down, I decided I was going to find a way to get men into my classes.
Tune in to this short episode to find out what I did and how things turned out. Whether you’re an entrepreneur or not, I hope this episode encourages you to open yourself up to possibilities and be bold enough to take risks. Enjoy!
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At Wellness À La Carte, you’ll enjoy:
➡️ A movement and meditation session to boost your mood
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➡️ Inspiring keynotes from Sarah Alysse and relationship-based career coach Rebecca Leder
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