Episode 56: Making Fashion Inclusive for Women of All Sizes | Jessica Gitney
We all want to feel positive about our bodies. But one of the biggest killers of body positivity is that feeling you get when you try on a cute outfit, look in the mirror, and the outfit doesn’t look so cute anymore.
Then you wonder if it’s the outfit that’s the problem, or your body…
Today’s guest Jessica Gitney wants every woman to know that her body is beautiful no matter what size and shape. Jessica is the founder of BeVersa, an ethical women’s fashion brand that makes eye-pleasing pieces for women of all sizes. Her clothes are designed to look good on every body, unlike other brands that cater to one body type.
I had such a fun conversation with Jessica and I can’t wait for you to hear it! Here’s what we talked about:
(8:43) Jessica’s favorite current, comfortable fashion trends for the post-COVID lifestyle
(15:44) How to get over impostor syndrome and gain confidence when starting your business (it’s all about telling your story)
(20:34) “People told me for two years I was crazy to do this.” What it was like for Jessica to start her business as the pandemic turned the world upside-down
(22:14) “Becoming a size-inclusive brand isn’t easy.” Jessica talks about the methods she uses to make sure her clothes are functional and stylish for every woman, especially plus-size women
(27:34) Jessica calls out the fast fashion industry and explains why buying the cheapest clothes isn’t always the best solution
(29:28) Jessica’s market research process: How she made her biz successful by talking to people and learning what they really wanted
If you’re tired of trying hard to find clothes that fit, and you wish you had a different body, be confident in the body you have. That’s Jessica’s message. And when you hear what she has to say, you’ll start to feel more comfortable in your own skin.
FIND OUT MORE ABOUT JESSICA AND CONNECT WITH HER HERE:
BeVersa Website | Instagram | Facebook
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