Episode 69: How to Leverage Media For Your Brand | Jenny Brown
If you want to make a big impact with your skills and knowledge, you need to have an audience. But maybe you’re frustrated because you feel invisible, like hardly anyone knows you exist. Whether you’re a solopreneur or you’ve scaled your business, it’s still disappointing to feel like you’re lost in the crowd.
Ready to learn the secrets of how to get on talk shows, news shows, and speaking stages? Check out this episode! I’m excited to continue my Invest In Your Staff series with Jenny Brown, a media and publicity coach at SuperConnector Media (an amazing PR agency I’ve worked with).
I had such a fun conversation with Jenny. She shared what it’s like being in the entertainment world and how entrepreneurs and companies can get their message seen by a large audience. You’ll love Jenny’s upbeat, savvy style of giving advice.
Here are the main topics of this episode:
(4:05) How Jenny went from growing up in Nebraska to moving to LA and working for Entertainment Tonight and Hallmark Channel
(15:55) Jenny’s tips on using social media to make crucial connections with media pros
(19:41) Think no one’s interested in hearing from you because you’re not a celebrity? Here’s why your message is still important
(22:26) Jenny explains why media appearances and PR are so powerful for businesses
(24:41) How entrepreneurs and companies can use their content from the past to grow their audience in the present
(28:58) Jenny predicts future of publicity and two things she thinks are here to stay
(36:31) How Jenny uses stress to stay motivated and “lock in” to her goals
No more feeling invisible – it’s time to get out there and be seen. Reaching out to the media is intimidating, but remember what Jenny said: “You are helping producers when you pitch them as much as they are helping you to get you seen.”
FIND OUT MORE ABOUT JENNY AND CONNECT WITH HER HERE:
Instagram | LinkedIn | SuperConnector Media
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