Episode 175: From NASCAR Tracks to Boys’ Fashion Racks with Maddy Fero
How does a pandemic hobby turn into a thriving boys' fashion brand serving 30,000+ parents and motorsports pros? Tune in for the inspiring story behind Little Rad Things! 🌟
In this episode, Maddy Fero, founder of Little Rad Things, discusses her journey into children's fashion which began as a creative outlet during the pandemic in 2020. She focuses on creating high-quality, ethically-sourced, and vintage-inspired apparel for boys. Since launching the brand in 2021, Little Rad Things has grown significantly, serving over 30,000 parents, including various motorsports professionals. The brand plans to transition to being fully American-made by the summer of 2025. Maddy shares her experiences balancing a demanding job during the pandemic, learning to sew, and growing her business. She also touches on marketing strategies, utilizing Amazon, overcoming hurdles, and her inspirations from family and past experiences in NASCAR. The episode emphasizes the importance of community, resilience, and ethical business practices.
🌟 What You’ll Learn:
Maddy’s journey from learning to sew to running a successful business.
The brand’s commitment to becoming fully American-made by 2025.
Marketing tips, Amazon strategies, and overcoming business challenges.
How NASCAR and family inspired her unique designs.
The power of resilience, community, and ethical practices in business.
Highlights:
01:27 Maddy's Personal Style and NASCAR Experience
02:46 Challenges and Innovations in Business
06:55 Expanding the Brand and Marketing Strategies
19:28 Commitment to American Manufacturing
27:25 Balancing Family and Business
30:52 Conclusion and Future Plans
32:26 Season Preview and Personal Stories
🔗 Connect with Maddy & Little Rad Things:
🌐 Website
📸 Instagram
🛍️ Shop Little Rad Things
💖 If this episode inspires you, give it a thumbs up, subscribe for more stories like this, and share it with someone who loves fashion or entrepreneurship!
